This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make purchases from lireen.com (referred to as the “Site”).
COLLECTION OF PERSONAL INFORMATION
When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, information is gathered about the specific web pages or products you view, as well as the websites or search terms that led you to the Site. This information, collectively termed “Device Information”, is automatically collected.
We gather Device Information using various technologies:
– “Cookies” are data files placed on your device or computer, often containing an anonymous unique identifier. For more information and to learn how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about your Site browsing activity.
Additionally, when you make a purchase or attempt to make one through the Site, we collect certain information from you, including your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. This information is referred to as “Order Information”.
In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.
USE OF PERSONAL INFORMATION
The Order Information we collect is primarily used to fulfill orders placed through the Site, which includes processing payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, this information is utilized to:
– Communicate with you;
– Screen orders for potential risk or fraud; and
– Provide information or advertising about our products or services, based on your preferences.
Device Information is utilized to screen for potential risk and fraud, particularly focusing on IP addresses, and to improve and optimize our Site. This includes generating analytics about how customers browse and interact with the Site, and assessing the success of marketing and advertising efforts.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to assist us in using it, as described above. For example, we use Shopify to power our online store and Google Analytics to understand how customers use the Site. You can find more information about how Shopify and Google use your Personal Information in their respective privacy policies. Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.
BEHAVIORAL ADVERTISING
Your Personal Information may be used to provide you with targeted advertisements or marketing communications that we believe may interest you. For more details on how targeted advertising operates, visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising through links provided for Facebook, Google, and Bing, or by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please be aware that we do not change our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
DATA RETENTION
We retain Order Information for our records unless you request its deletion.
CHANGES TO THIS POLICY
We may update this privacy policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
CONTACT INFORMATION
For more information about our privacy practices, questions, or complaints, please contact us via email at info@lireen.com or by mail using the details provided below:
All disputes are subject to Odisha jurisdiction only.